‘Millennium Foundation’ launches MASSIVEGOODSeptember 24, 2009
MASSIVEGOOD is a new global citizen solidarity movement aimed at saving lives by treating and fighting life-threatening diseases among the world’s most vulnerable populations.
This movement is based on voluntary micro-contributions (USD $2 or equivalent in other currencies) that people can add on top of their reservation ticket price each time they fly, book a hotel room or a rent a car.
Through these simple and inexpensive acts relayed all around the world, MASSIVEGOOD will enable citizens to play a major role in rebalancing the world. Indeed billions of travel products reservations are sold every year (including more than 2 billion air legs), representing an unprecedented fund-raising potential for individuals hardly seen before.
The technology solution for MASSIVEGOOD was developed by Amadeus and can be integrated into all GDS systems and embedded in the regular booking system for airline tickets and other travel reservations. As a result, MASSIVEGOOD will make it easy for everyone who travels to make their micro-contributions through a simple click each time they book their reservation, whether online or through an agent.
This is the first major fundraising initiative launched by the Millennium Foundation, whose mission is to mobilize new sources of innovative funding to achieve the three health-related Millennium Development Goals agreed to by the United Nations in 2000: to treat and fight life-threatening diseases, including HIV/AIDS, malaria and tuberculosis; to reduce childhood mortality; and to improve maternal health.